Winter carnival begins on the first Saturday after the Epiphany and lasts until the first day of the Lent – Ash Wednesday. Every Saturday during this period, people organize masked parties in hotels and restaurants that culminate in the last three days with one big crazy party on the town's main square.

Traditionally, a dummy called Marko is burnt on the Ash Wednesday. He is the one to blame for every bad thing and evil that happened in the year before. The carnival ends with the act of cremation.

Since the 60's the summer carnival is also organised in Pag. This manifestation is mostly intended for the tourists and usually lasts one day, rarely more. The summer carnival commonly takes place on 27. June.